She started her career as a management consultant at Ernst & Young, before taking on various leadership positions including Corporate Development Director at Grab, Group Director of Corporate Strategy at Jing King Technology Group (now rebranded as Adera Global) and CEO at Business China. Thank you to everyone who have made this campaign possible.Pei Ling has a strong track record of 16 years in corporate and public policy matters. It's working with skilled agencies and talents such as Jonathon Shannon and Alex Newman at Supersolid, Jack Baldwin's team at Kaimera, Collider's Ben Briand and Tom Slater and everyone else behind the scenes, that we can create a campaign that delivers this objective with impact and cut-through. Our objective is simple: more donors, more matches, more hope. It stands as a testament to the guidance of Lisa Smith GAICD and Garth Healey that we can unveil such an incredible campaign. The dedication and meticulousness of the work on this campaign over the past 12 months is evident by the quality and impact of the creative. Having been with Strength to Give for a few months, I'm both humbled and proud to be a part of a team characterised by the competence and professionalism of Elissa Gillon, Kirstie Grant and Daniel Clarke. With every stem cell donor registered, hope shines brighter for people facing blood cancer. This campaign, if successful, won't just spread a message - it will save lives. It's rare in our line of work to develop campaigns that make a tangible difference.
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